Thursday, August 16, 2012

Deceptive Marketing - Children's Multivitamins

Most of us want to believe the people who produce children's products actually care about our children. They don't. Like everyone else, all they care about is their bottom line.

  • That is why baby bottle companies continued to make bottles using BPA even though evidence indicated it might not be safe.
  • That is why millions of toys produced in China were recalled for containing lead paint.
  • That is why foods containing artificial flavors and dyes, high fructose corn syrup and trans fat are marketed to children
And that is why  NBTY, Inc. (and subsidiary's NatureSmart LLC and Rexall Sundown, Inc.) deceptively labeled their Disney Princesses and Marvel Superhero children's multivitamins, to make us believe they contained the DHA our children need for healthy brain and eye development when they didn't.

In actuality, they contained only a fraction of the DHA necessary to substantiate these claims.

Read the full article here.

It is just another example of corporate America trying to dupe the public into buying their sub-standard crap. And I fell for it. I bought both of these multivitamins for my two children, specifically opting for these over the more natural options because they contained DHA. And now I'm pissed off. Not because my kids didn't get the DHA I thought they were getting, and not because I spent so much money on these crappy vitamins, but because I was duped.

I have always taken pride in my ability to see through corporate propaganda, thoroughly evaluating every product that came into my home and not taking things at face value, but I totally dropped the ball on this one. I didn't check to see if the amount of DHA these vitamins contained was enough to support the effects they were touting. It honestly didn't even occur to me.

And though I know the vitamins weren't made by Disney, it saddens me to see how they would apply their brand to a product without first evaluating it. Not that I would really expect this from any corporation, especially one as big as Disney. Like I said, I'm aware that they don't really care about my children. It's a fact of the world we live in and I realize that, but it still makes me a little sad.

Mostly, it just pisses me off.



  1. Sadly, children's health is secondary to the bottom line.

    Thanks for linking up to the Fun with Friday Blog Hop

    New follower

  2. It's very sad but true. We really need to be on the look out because they definitely don't care as much about our kids as we do.

  3. It's really very sad that companies are not looking at children's health. They are only looking for their profit. We all know that Vitamins are essential part of meal in day to day bodily nourishment. Thanks for sharing such a valuable post.

    multivitamin for kids


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